Nichole Petersen

April 2016 Employee Feature: Nichole Petersen – Flow Tech’s Marketing Guru

2013 was an important year for Flow Tech. It was the year of marketing. We redid our out-dated website, got connected via social media and hired today’s featured employee, Nichole Petersen. Nichole was an important hire for Flow Tech because she was the first full-time marketing employee. Before we hired her we really didn’t do much marketing, we relied on word of mouth and repeat business. A few employees helped with certain “marketing” tasks in their free time, but no one was solely focused on it. All that changed with Nichole.

Nichole is the Director of Marketing and leads Flow Tech’s marketing and communication initiatives. Some of her daily responsibilities include maintaining our web and digital presence, writing case studies and other marketing collateral, as well as coordinating events and technical training. Nichole is also in charge of our college recruitment efforts along with business development and some inside sales and office support. Nichole fit in well with the Flow Tech team. She quickly became acclimated. We hope you enjoy getting to know her a little more…


Nichole wins raffle

Nichole on her way to collect her raffle prize at a 2014 joint CBC and SMPS program.


  1. What made you decide to pursue a marketing career?

In high school I was always very good at coming up with slogans/taglines for projects and thought that due to these qualifications I’d be good at marketing. I also hate math and at the time thought a career in marketing wouldn’t require a lot of it. Then in college most of my exams were essay questions and I found that as long as I argued my reasoning properly there weren’t “right” and “wrong” answers – it was more subjective. Luckily my initial thoughts on marketing worked in my favor and I realized that it was a great career path with many aspects to explore. I liked that I could go anywhere and work for any type of company no matter the industry. Everyone needs marketing.


  1. How many years have you been in marketing?

I graduated in 2008 right in the middle of the financial crisis. Many companies were laying off employees and the first budget that always gets cut is the marketing budget. Needless to say there weren’t many marketing positions available. I worked as a receptionist at an Electrophysiologist Office (think of an electrician for your heart) for a couple years before landing my first full-time marketing job in 2010. Long story short I’ve been in marketing for 6 years now.


Nichole Flowtoberfest 2015

Nichole with Damarius Rodriguez (left) and Bonnie Boothroyd (right) during the 2015 Flowtoberfest.


  1. What University/College/Technical School did you attend, if any?

I attended Johnson and Wales University in Providence, RI. I graduated with an Associates Degree in Advertising Communications and a Bachelor’s Degree in Marketing Communications.


  1. What made you decide to go into the construction/HVAC industry?

I didn’t go looking for it – it found me. I was looking for a new job opportunity and happened to find one in HVAC.


Nichole SMPS program

Nichole during the 2015 Mechanics of Marketing SMPS CT program.


  1. How many years have you been in the construction/HVAC industry?

I’ve been in this industry since November 2013, so almost 3 years.


  1. What do you like best about working in this industry?

I am very happy to be in the AEC industry. Like marketing, construction is needed everywhere. It is an industry that has no limits and a lot of opportunities. I’ve met some really smart, hard-working people which helps keep me motivated and happy. I’m also a people person and this industry was built on relationships. I enjoy that something I’m good at [talking to people] is a vital part of doing business.


Nichole Flowtoberfest 2015

Nichole taking a moment to enjoy a Hooker beer while working the registration table during Flowtoberfest 2015.



  1. What other industries have you worked in, if any?

If I’m considering all my past employment…Child Care, Lawn Care, Food Service, Health & Beauty, IT, Healthcare, Agricultural/Horticultural and now Construction.


  1. What made you decide to join the Flow Tech team?

I was unhappy with my previous employment and one of my co-workers at the time knew I was job hunting. She mentioned that the company her husband worked for was thinking about hiring a marketing person. I had met her husband (Mike Davis) a couple times and he always spoke so highly about where he worked. After speaking with him about Flow Tech it sounded like a great place to work. I gave him my resume and he passed it along to Rich. I interviewed with Rich and a few more Flow Techians and after a couple months was offered the position here. I liked everyone I had met, the position was new to the company and offered me huge professional growth so, naturally, I accepted the position. Aside from marrying my husband, I consider it the best decision I’ve made.


Erica Abrahamson

Nichole and her sister/mentor Erica on her wedding day.


  1. Did you have a mentor, foreman or instructor that helped you or made an impact in your developing career? If so, who was it and why did they help?

I’m happy to say that I have two mentors! One personal and one professional. My personal mentor is and always will be my older sister Erica. She has always set a great example for me no matter the subject matter. From balancing school, fun and work to balancing family, fun and work she continues to make smart decisions that have helped her become a very successful woman. She has excellent judgement and I always value her opinion. She is proof that anything is possible if you set your mind to it.


Maria Loitz

Nichole’s mentor Maria at the 2015 Flowtoberfest.


As for my professional mentor…When I first started at Flow Tech I joined the CT Chapter of SMPS (Society for Marketing Professional Services) and they have a great mentor program. This year I decided to join it and was lucky enough to be paired up Maria Loitz from BVH Integrated Services. Maria is their Director of Marketing and has a wealth of knowledge about the industry, business development and balancing work and family. Her and I meet every other month and discuss any challenges or issues I’m faced with. She provides me with advice and tips of how to work through them. She is a great resource for me and I appreciate our relationship greatly!


  1. If you could give advice to people looking to pursue a career in service/HVAC/construction what would it be?

It’s all about relationships. The more people you know and are on good terms with, the better.


Nichole receives an award

Nichole accepting the Grace Waldvogel Member of the Year award 2014-2015 for her service to the CT Chapter of SMPS.


  1. What are your hobbies or what do you like to do in your free time?

I love to have fun and enjoy many activities. My top activity has to be relaxing on the beach with my husband with a cold cocktail in my hand. I also like meeting friends out for drinks/dinner, going to sporting events (I like watching them live, hate watching them on TV), camping/hiking, reading, crafting/making jewelry, melt (boot camp style workout) and dancing!


  1. If you could have dinner with anyone alive or dead who would it be and where would you go?

I’m going to say the 27 Club. For those not familiar with this term it refers to popular musicians that passed away at the age of 27. The musicians from this club that I’d most enjoy dining with are Jim Morrison, Jimi Hendrix, Janis Joplin, Kurt Cobain and Amy Winehouse. It’s tragic that they were all such amazing talents, but were taken so early in life. I’d definitely enjoy having a drink with them and hearing all their crazy stories. I’d also be really interested in how they found their inspiration and what type of people they really were. I don’t have a specific location in mind. I think it would be amazing no matter where we go.


Nichole and Brian

Nichole and her husband Brian during wedding pictures.


  1. If you could travel anywhere in the world where would it be and why?

I’ve always been fascinated with Australia and would love to go there. I’d also like to do a heritage tour and spend some time on the gorgeous beaches of Greece and then go to Germany during Oktoberfest.


  1. If you had to eat one food for the rest of your life what would it be and why?

Is there any other answer to this question besides pizza? Toppings, crust style, type of sauce, warm/cold – you can have it a million different ways and it never gets old. It’s also delicious!



Nichole and her husband Brian from Halloween 2015 as Axl Rose and Slash from Guns n Roses.


  1. Any additional comments or unique things you’d like us to know?

I’m really into Halloween and take pride in my terrific costumes.

I saved someone’s life. My former co-worker and now best friend was choking at lunch (her second day, my second week) so I gave her the Heimlich Maneuver.

I brew beer with my dad and I have crafted four of my own brews (recipes). My first was Trick or Treat (Pumpkin Ale), then came Barbarian Bavarian (wheat ale) followed by mass-producing Off the Market (Summer Ale) for my wedding favor, and finally my husband’s 30th birthday present Big B’s Ground n Pound (chocolate oatmeal stout). I turned 30 this past January and plan to brew a 30th birthday beer in the fall. I’m not sure what kind it will be yet, but I’m thinking of calling it Wild Child. I’ve done a lot of ales, so maybe this one will be a lager.


Off the market

Nichole’s wedding favor, “Off the Market Summer Ale”.


It’s odd to think there was a time before Flow Tech marketing, but we’re happy Nichole was the one to start it. Because we never had someone in this position before we needed to be sure we were making the right decision and Nichole was definitely it. We’re happy to have her and appreciate all that she does.

Want to find out more about Nichole? Feel free to email her directly, or you can always contact us or visit our website for more information. Check out Nichole’s work by following us on social media: Twitter, LinkedIn, Google+ and YouTube!

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